Lakme: "Oops, someone was caught copying": Honasa's Ghazal Alagh takes a swipe at Lakm

A public row has erupted between Honasa Consumer and Hindustan Unilever's Lakme over sunscreen claims. Accusing Lakme of copying and backbiting, Ghazal Alagh, Honasa's cofounder, sparked a social media storm. The spat highlights rising tensions between digital-first beauty brands and FMCG giants, amid growing demand for innovation and evidence-backed products in India.